AD UP Hawaii 2017 on Hawaii News Now Business Report: 10/16/17 by Howard Dicus

Original article:


“Ad Up Hawaii makes a weekend choice of its free marketing work. It’s the Blood Bank of Hawaii, which wins $6,000, partly donated by Hawaiian Electric. The blood bank will get free commercials from HawaiiNewsNow, KHON and KITV. We’re arch rivals but we’re all in for this.”

Blood Bank of Hawaii wins 4th annual AD UP Hawaii competition for advertising and marketing support

Original article: Photos by Pacific Business News.

Winning nonprofit announced in AD UP Hawaii Competition


From left, Donna Blanchard of Kumu Kahua Theatre; Cynthia Yamasaki of EEpath and Ryan Wilson of Hawaii News Now

From left, Donna Blanchard of Kumu Kahua Theatre; Cynthia Yamasaki of EEpath and Ryan Wilson of Hawaii News Now

By A. Kam Napier  –  Editor-in-Chief, Pacific Business News

Six teams of nonprofits — paired with advertising and marketing professionals — competed on Saturday for a chance at more exposure in the 4th annual AD UP Hawaii event. Participating nonprofits included Blood Bank of Hawaii, Hawaii Autism Foundation, Hawaii Nature Center, Surfrider Spirit Sessions, T-Shirt Theatre and the University of Hawaii Cancer Center.

Blood Bank of Hawaii and its team of marketing professionals, Ad Bandits, were the winners, securing $6,000 in cash donated by Hawaiian Electric Industries and AD UP Hawaii and more than $125,000 in donated media services. AD UP Hawaii lists these in a statement as:

  • Radio ads with SummitMedia, ESPN1420 and Ohana Broadcast
  • Television ads with Hawaii News Now, KHON and KITV
  • Printed ads in Honolulu Magazine, MidWeek, The Bus, Media In Motion and Pacific Business News
  • Creative production from Lent Enterprises, JPG Hawaii, Zoombis and David Murphey photography

The marketing teams themselves were a training opportunity, mixing seasoned advertising and marketing professionals with students. Ad Bandits consisted of Joanna Delos Reyes, University of Hawaii at Manoa student; Terrance Lum, MC&A, Inc.; Linda DeCosta, SummitMedia Hawaii; Jo Archibald, MVNP; Phillip Kim, UH Manoa student; AnnMarie Manulli, Hawaii Pacific University; and Eva Manzulli, Kalaheo High School student. Representing the Blood Bank were Kim-Anh Nguyen, president and CEO, and Karin Knudsen, director of marketing and donor recruitment.

Kaiser Permanente was the event’s title sponsor, joined by First Hawaiian Bank and ProService Hawaii. Click on the photo for a slideshow from the day’s events.

AD UP Hawaii is an effort put forward by, a network of Honolulu professionals and nonprofit leaders seeking new ways to better collaborate.

Marketing skills showcased to help nonprofit organization

AD UP Hawaii is a team based marketing campaign development competition with full day workshops for non profits. Marketing professionals form “mini agency teams” as they compete for the best marketing campaign for one of six non-profit organizations.

Original article:

Non-Profits, Marketers to Connect at Ad Up Hawaii

By Ryan Ozawa, October 11, 2015


Hawaii non-profit organizations often struggle to do more good work with less resources, and like other organizations, they often sacrifice marketing budgets to keep things going, This week, the second annual AD UP Hawaii will do some matchmaking between generous marketing and advertising professionals with community organizations that need their help.

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Luke Tucker and Ben Godsey on Hawaii News Now for AD UP Hawaii

This article was originally published on

Ad UP Hawaii to offer non-profits PR makeovers

HONOLULU (HawaiiNewsNow) – This Saturday, Ad Up Hawaii is offering non-profits a chance to work with some of the state’s best public relations professionals to learn more about getting the media they need. Low cost seminars ($10) are available to non-profit staffers, and a competition to craft the best media campaign for four local non-profits will provide lots of excitement.
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Donna Blanchard on Hawaii Public Radio for AD UP Hawaii

Whatever a nonprofit does, it usually has to confront this idea: you’re a nonprofit and not a business. As any non-profit knows though, it still has to make money for the cause and for operations, and marketing is key. Next weekend, some of Hawaii’s top advertising professionals will gather for AD UP Hawaii, an 8 hour competition to come up with campaigns benefiting several local nonprofits, including Kumu Kahua Theatre. Managing director Donna Blanchard joined the show to discuss the event and marketing challenges for non-profits.

Evan Leong on MidWeek for AD UP Hawaii

This article was originally published by MidWeek.

Evan Leong

Posted on September 17, 2014 by Jaimie Kim


Two things are certain about Evan Leong: He likes business and he likes to give back.

After he and wife Kari quickly achieved success with the launch of Bubble Tea Supply in 2001, Leong, who appeared on MidWeek‘s June 1, 2007, cover, began looking for a way to marry business savvy with community involvement. It was in 2005 that he established Greater Good Radio, which eventually led to Greater Good TV and a book released in 2007. The popular shows featured interviews with successful business leaders, who shared their experiences in the field and the importance of community service.

“All of that was designed basically to encourage businesspeople to start giving back to the community and getting involved in leadership positions,” he says.

His newest project,, is an extension of Greater Good Inc., and seeks to unite individuals from various professions.
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