AD UP Hawaii

ADUP Workshops 2016

October 22nd at The Box Jelly

Register Today! Limited Seating Available.

We’re bringing the best marketing professionals in Hawaii together to share the inside secrets of marketing a non-profit organization. Learn about the basics of design and branding, social media and getting the word out through traditional media outlets. Lunch will also be provided along with networking and admission to the team presentations and the after party. This is the best investment you can make in yourself and non profit organization!!!

Workshop 1: Developing A Comprehensive Marketing Message

10am – 11:45am

Learn the basics of messaging and branding, press release drafting and social media.

Speaker:
Antonia Agbannawag
Account Executive, Public Relations, Anthology Marketing Group

About Antonia

A skilled public affairs practitioner, Antonia helps develop and implement strategic communications plans to tell the stories of clients in a wide range of industries including non-profit, agriculture, real estate development and public health. She currently serves as an account executive on the public relations team at Anthology Marketing Group.

Antonia has helped craft messaging, produce impactful communications materials and conduct media training for a range of clients. She brings a strong knowledge of Hawaii’s unique media and business landscape and spirited enthusiasm for helping organizations effectively reach their key audiences.

She is a member of the Hawaii chapter of the Public Relations Society of America and holds Bachelor of Arts degrees in American studies and political science from the University of Hawai’i at Manoa.

Workshop 2: Using Social Media To Activate Target Audiences

1:00pm – 2:45pm

Explore the world of social media and learn how to best leverage social media platforms.

Speaker:
Wilbur Wong
Director of Digital Communications, Becker Communications, Inc.

About Wilbur

Born at a time when you turned a knob to change television channels, Wil developed a passion for technology and all things digital at an early age. His expertise has grown in tandem with the ever-changing Internet, and he now oversees strategic development and execution of digital programs and campaigns for BCI clients, ensuring they are well-aligned with traditional PR and marketing efforts and objectives.

Prior to joining BCI, Wil was part of the Hawaiian Airlines sales and marketing team where he managed both promotional and transactional email campaigns and assisted with the airline’s growing social media efforts.

He brings experience with various digital communications platforms, cross-channel promotions and revenue and engagement analytics. A graduate of the University of Hawaii at Manoa, Wil’s initial track was in the computer science field but he later discovered his true passion and graduated with a communications degree.

Workshop 3: How To Promote Yourself To The Media

3:00pm – 4:45pm

Learn about the benefits of media and get to know how media works.

Speakers:

Chanel A. Moke Puha
Wake Up 2Day & Living808 Executive Producer, KHON2

About Chanel

Info coming soon.

A. Kam Napier
Editor-In-Chief, Pacific Business News

About Kam

Info coming soon.

Christina O’Connor
Assistant Regional Editor, MidWeek

About Christina

Christina O’Connor is the editor of Metro newspaper, which covers arts and entertainment, culture and lifestyle. She also writes a column in MidWeek about entrepreneurs. Prior to that, she did a stint at a nonprofit focusing on citizen engagement in political discourse..

Steve Petranik
Editor, Hawaii Business Magazine

About Steve

Steve Petranik has been an editor and reporter for more than three decades, and now is the editor of Hawaii Business. Before joining the magazine in 2009, he spent 18 years as an editor at the Honolulu Star-Bulletin and five years at the Honolulu Advertiser. He’s reported from six countries on three continents and his stories have appeared in the New York Times, Washington Post and Los Angeles Times.

Andrew Rosen (moderator)
President, SummitMedia Hawaii, LLC

About Andrew

Andrew Rosen is an experienced media veteran who has led high performance teams, both nationally and locally, holding senior leadership positions with iHeart, Cumulus, Radio One and Katz Media.

He then made the transition to Digital Media working as Vice President of Strategic Sales for TargetSpot; the largest Digital Audio Network in the United States.

Andrew returned to Broadcast Radio to help lead the industry’s transition from traditional to multi-media. His first transition was with Heritage station WPST-FM in New Jersey. The team successfully converted to a multi-media leader creating original audio, video and digital content.

After nearly three years in Princeton, Rosen accepted a position with SummitMedia LLC as Market President for their Hawai’i brands. A graduate of the University of Hawaii at Manoa, Andrew jumped on the opportunity to return to his adoptive home to lead SummitMedia Hawai’i.

Rosen is extremely committed and passionate about the local community. The cluster of SummitMedia Hawai’i radio stations are on pace to run $3MM+ in free on-air, online and on-site support for community organizations and 501c-3’s.

Andrew is a partner/assistant coach for the Special Olympics Oahu team Anuenue and sits on the Board of Directors for both AccesSurf Hawai’i and Thank a Vet and Vote. He is currently is serving as Co-Chair for the fundraiser Signature Steakhouse Salutes the Wounded Warriors Project Hawai’i and AccesSurf Hawai’i. This fundraiser is projected to generate over $50,000+ to support these outstanding organizations that make a difference in our community.

Rosen has served on the following Boards; Ryan’s Quest, World Cares Center, Urban League of Philadelphia, International Radio & Television Society, New York State Broadcasters Association, NYMRAD, Co-Chair of the March of Dimes Achievement in Radio Fundraiser, Alzheimer’s Association NYC Chapter and Apar Field of Dreams.

Notable Achievements:

Named Clear Channel Executive of the Year, Major Market, 2000 & 2005
Radio & Records 2004 Major Market, Market Manager (General Manager)
Marconi awards for WLTW, New York and WALK, Long Island
Executive of the Year, Clear Channel Communications 2005 & 2000
March of Dimes Community Award 2005
Ad Council Commitment to Public Service Award 2005

About AD UP Hawaii

AD UP Hawaii is a team based marketing campaign development competition with full day workshops for non profits. Marketing professionals form “mini agency teams” as they compete for the best marketing campaign for one of six non-profit organizations.

This year, we are adding a special opportunity for non-profits to receive a comprehensive assessment of their organization from Strategists, Operations Experts, HR professionals, Accountants and Finance Professionals.