AD UP 2017 Marketing Workshops

October 14th at The Box Jelly

Register Today! Limited Seating Available.


We’re bringing the best marketing professionals in Hawaii together to share the inside secrets of marketing a nonprofit organization. Learn about the basics of marketing and branding, social media and getting the word out through traditional media outlets. Lunch will also be provided along with networking and admission to the team presentations and the after party. This is the best investment you can make in yourself and non profit organization!

This year’s workshop theme is based upon how you can know your story, then publish and share your story, and finally pitch your story to be covered by the media. We have 3 amazing workshops lined up:


Workshop 1: 9:30am to 11am

Getting your Ducks in a Row:

Structuring Nonprofit Marketing
Speaker: KC Collins

The catch phrase is, ‘let’s think outside the box’ when it comes to marketing and communications. The one little piece folks seem to forget is you need to build your box first! In this session we will talk about basic parts of the philanthropy ‘box’ before getting creative with strategies. Let’s get your ‘ducks in a row’ and then step off into a viable marketing strategy. Without doing your homework first, your marketing plan is bound to have lackluster results.

Marketing: A Strategic Approach
Speaker: Andrew Jackson

Marketing your non-profit is a certainly a mix of art and science, but approaching your communications challenges with a clear methodology based on strategy will help deliver consistently positive results. This session lays out a clear framework for developing your next marketing program. We’ll cover the development of your positioning, brand and marketing strategies and how they differ as well as the process that moves you from strategy to asset development and ultimately customer acquisition. The review of real-world case studies in this session will bring the concepts we are covering to life.


Workshop 2: 11:15am to 12:45pm

Social Media Trends for Nonprofits in Hawaii
Speaker: Toby Tamaye

Why is Facebook and Instagram the primary social media in Hawaii, and what type of content are people looking for? How do you attract social media influencers to engage and support the initiatives of your organization? What are the current trends in activating younger adults using social media? How can I use social media to promote events? Learn more about these and other topics from one of Hawaii’s top social media strategists.


Workshop 3: 2pm to 3:45pm

How to get Your non-profit on TV, print or radio

This All Star panel includes:

Andrew Rosen
President, Summit Media


Ryan Wilson
Sunrise Executive Producer


Donna Blanchard (moderator)
Managing Director at Kumu Kahua Theatre & Consulting Director at The Arts at Marks

Kam Napier
Editor-In-Chief, Pacific Business News


Yunji de Nies
Freelance Journalist


Jim Murphy (moderator)
Executive Director, Honolulu Habitat for Humanity


Do not miss this opportunity to learn directly from the media decision makers about how to get your story, event, mission covered by a mass media outlet. This panel is moderated by Donna Blanchard who is the Managing Director of Kumu Kahua Theatre & Arts at Marks Garage and Jim Murphy, Executive Director from Honolulu Habitat for Humanity and will keep all questions and discussions focused on non profit marketing. This unique opportunity will be a panel of media representatives where non-profit participants will get a unique opportunity to ask a group of media representatives all the questions they would want to know about how to get coverage, what’s considered a “newsworthy” story, what’s unique, and how to present to their organization to the media. Meet the decision makers in person and learn straight from the source.

AD UP Hawaii 2017

The 4th Annual Ad Up Hawaii presented by Kaiser Permanente will be on Saturday, October 14th at The Box Jelly in Kakaako. Six teams of Hawaii’s top marketing and communications professionals will be paired with a nonprofit, each having eight hours to develop a custom marketing campaign.

Wish these non-profits luck in their quest to win a $125,000+ Ad/Marketing campaign!


Blood Bank of Hawaii
Hawaii Autism Foundation
Hawaii Nature Center


Surfrider Spirit Sessions
T-Shirt Theatre
University of Hawaii Cancer Center


Event Day Line Up

7:30am-8:00am Registration
8:00am-8:30am Welcome
8:30am-9:15am Team Meetings
9:15am-9:30am BREAK
9:30am-11:00pm Workshop #1
11:00pm-11:15am BREAK
11:15am-12:45pm Workshop #2
12:45pm-2:00pm LUNCH
2:00pm-3:45pm Workshop #3
3:45pm-4:00pm BREAK
4:00pm-5:30pm Presentations
5:30pm-6:00pm Judges Deliberate
6:00pm Winners announced
Wrap-Up Party!


Joy Barua

Senior Director of Government and Community Relations & Community Benefit at Kaiser Permanente

AJ Halagao

Director of Marketing, Hawaiian Electric Executive Vice President, HEI Charitable Foundation at Hawaiian Electric Industries

Song Choi

Senior Vice President and Division Manager at First Hawaiian Bank

Joseph Pigato

Chief Innovation Officer at ProService Hawaii

About AD UP Hawaii

Ad Up Hawaii is an off-shoot of who’s core mission has been bringing people together to support one another. By fostering collaboration, Ad Up was born.

Ad Up identified the biggest challenge that many nonprofits face as the ability to market themselves successfully. At the same time found many in the marketing field with these skills, had a desire to make a difference in the community but just didn’t know how.

By pulling the two groups together in a fun marketing competition-style event both groups could benefit, and the results have been overwhelming.

2017 will mark the 4th annual event. Over the years we have created marketing campaigns for fifteen local nonprofits, with the support of hundreds of marketing professionals.


Our Team

We are 100% pro bono volunteers coming together and using our skills to make a difference in our community.

Tori Abe

Chief Strategy Officer at Hospice Hawaii

Noah Tom

Senior Art Director at Laird Christianson Advertising

Debbie Lee

Marketing & Development Coordinator at Hospice Hawaii

Donna Blanchard

Managing Director at Kumu Kahua Theatre

Evan Leong

Co-Founder at Greater Good Inc. and Bubble Tea Supply

Rechung Fujihira

Co-Founder of The BoxJelly and Advisor at Blue Startups

Samantha Tsui

Account Supervisor at Anthology Marketing Group

Jairus Kiyonaga

Brand Strategist at Lent Enterprises

Kimberly Lau

Marketing Director at Advantage Webco Hawaii

Cynthia Yamasaki

Chief Energizing Officer & Founder, EEpath

Ryan Kawamoto

Director at Kinetic Productions Inc.

Wilbur Wong

Director of Digital Communications, Becker Communications, Inc.

Roann Gatdula

Graphic Designer at Hagadone Hawaii

Mike Amado

Executive Assistance at AdWalls

Punilani Buakarnthong

Account Coordinator at Element 8

Jim Murphy

Executive Director at Honolulu Habitat for Humanity

Jerry Blue

Partner at Element 8

Presenting Sponsor:

Kaiser Permanente




ProService Hawaii
First Hawaiian Bank


AAF Hawaii


Kumu Kahua Theatre



Media & Production Donors:

Over $120,000+ in donations!


Ohana Broadcast Company
Hawaii News Now


KITV Channel 4
Honolulu Magazine


Hawaii Malls
JPG Hawaii



Lent Enterprises
Zoombis Digital Printing
David Murphey


ESPN radio 1420
Frolic Hawaii


Pacific Business News



Food Donors:


Bubble Tea Supply
Honolulu Coffee Company
Teddy's Bigger Burgers


Contact Us

Get in touch with us!