October 17, 2017 AD UP Hawaii

Blood Bank of Hawaii wins 4th annual AD UP Hawaii competition for advertising and marketing support

Original article: https://www.bizjournals.com/pacific/news/2017/10/16/winning-nonprofit-announced-in-ad-up-hawaii.html. Photos by Pacific Business News.

Winning nonprofit announced in AD UP Hawaii Competition


From left, Donna Blanchard of Kumu Kahua Theatre; Cynthia Yamasaki of EEpath and Ryan Wilson of Hawaii News Now

From left, Donna Blanchard of Kumu Kahua Theatre; Cynthia Yamasaki of EEpath and Ryan Wilson of Hawaii News Now

By A. Kam Napier  –  Editor-in-Chief, Pacific Business News

Six teams of nonprofits — paired with advertising and marketing professionals — competed on Saturday for a chance at more exposure in the 4th annual AD UP Hawaii event. Participating nonprofits included Blood Bank of Hawaii, Hawaii Autism Foundation, Hawaii Nature Center, Surfrider Spirit Sessions, T-Shirt Theatre and the University of Hawaii Cancer Center.

Blood Bank of Hawaii and its team of marketing professionals, Ad Bandits, were the winners, securing $6,000 in cash donated by Hawaiian Electric Industries and AD UP Hawaii and more than $125,000 in donated media services. AD UP Hawaii lists these in a statement as:

  • Radio ads with SummitMedia, ESPN1420 and Ohana Broadcast
  • Television ads with Hawaii News Now, KHON and KITV
  • Printed ads in Honolulu Magazine, MidWeek, The Bus, Media In Motion and Pacific Business News
  • Creative production from Lent Enterprises, JPG Hawaii, Zoombis and David Murphey photography

The marketing teams themselves were a training opportunity, mixing seasoned advertising and marketing professionals with students. Ad Bandits consisted of Joanna Delos Reyes, University of Hawaii at Manoa student; Terrance Lum, MC&A, Inc.; Linda DeCosta, SummitMedia Hawaii; Jo Archibald, MVNP; Phillip Kim, UH Manoa student; AnnMarie Manulli, Hawaii Pacific University; and Eva Manzulli, Kalaheo High School student. Representing the Blood Bank were Kim-Anh Nguyen, president and CEO, and Karin Knudsen, director of marketing and donor recruitment.

Kaiser Permanente was the event’s title sponsor, joined by First Hawaiian Bank and ProService Hawaii. Click on the photo for a slideshow from the day’s events.

AD UP Hawaii is an effort put forward by kokua.org, a network of Honolulu professionals and nonprofit leaders seeking new ways to better collaborate.

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