June 29, 2017 AD UP Hawaii

Fourth Annual Ad Up Hawaii Competition Issues Call for Applications

*Annual one-day marketing competition benefits local nonprofit organizations*

HONOLULU, HI – Some contests shower their winners with fabulous vacations in faraway countries. Others reward fortunate entrants with a year’s worth of groceries or even pizza. But there’s only one competition in Hawaii that bestows its lucky winners with a marketing campaign all their own developed by the state’s professionally best and brightest marketing and communications professionals.

The fourth annual AD UP Hawaii Competition, presented by Kaiser Permanente, is that contest, annually inviting local nonprofit organizations to enter for a chance to score a custom marketing campaign developed by top Hawaii marketing and communications professionals. Nonprofits may enter the competition now through Sept. 1, 2017.

A one-day competition will be held on Saturday, Oct. 14, 2017, at The Box Jelly in Kakaako between six teams comprised of a selected nonprofit paired with some of Hawaii’s top marketing and communications professionals. Each team will then have eight hours to develop a winning campaign judged on two primary criteria: how it engages the business community and increases public awareness.

The winner of this year’s AD UP Hawaii Competition will be selected by a panel of industry leaders, with the winning nonprofit team receiving serious bragging rights and $5,000 from HEI to execute its campaign. Win or no win, however, all nonprofits selected for competition day get to go home with the custom marketing campaign their team creates that day. Which makes it all kind of win-win if you really think about it. For more information, or to register and apply, visit www.AdUpHawaii.com, or e-mail apply@aduphawaii.com.

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AD UP Hawaii, an innovative program inspired by Kokua.org, is an interactive and collaborative event founded to help local nonprofit organizations overcome one of its biggest hurdles: how to effectively market themselves. The two-part event combines competition and education, which focuses on collaboration between marketing professionals across all levels of their careers and the education of marketing communications to the nonprofit organizations to further their understanding of the impact of marketing themselves. In 2017, AD UP Hawaii has developed over a dozen marketing campaigns for local nonprofit organizations and has garnered support from local print, broadcast and media companies for its not-for-profit partners.

Kokua.org is a community of more than 100 local leaders from across different industries that solve problems and network to help each other and the community at large. Its core mission is to create opportunities through various efforts such as the AdUp Hawaii competition Kokua Legal (a program matching not for profit organizations with pro bono attorneys for small engagements), and development of corporate volunteer and philanthropy programs.

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